Asmussen, B., Wider, S., Williams, R., & Canter, A. (2018). Defining Branded Content: Three Key Findings . In A. Canter (Ed.), Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts (pp. 26-32). Branded Content Marketing Association.
Asmussen, Bjoern ; Wider, Serena ; Williams, Ross et al. / Defining Branded Content : Three Key Findings . Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. editor / Andrew Canter. London : Branded Content Marketing Association, 2018. pp. 26-32
@inbook<6d0481ae49204986b46ad933320d0742, title = "Defining Branded Content: Three Key Findings", author = "Bjoern Asmussen and Serena Wider and Ross Williams and Andrew Canter", year = "2018", language = "English", isbn = "9781728855776", pages = "26--32", editor = "Andrew Canter", booktitle = "Fifteen Years: A Branded Content Story", publisher = "Branded Content Marketing Association", address = "United Kingdom",Asmussen, B, Wider, S, Williams, R & Canter, A 2018, Defining Branded Content: Three Key Findings . in A Canter (ed.), Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. Branded Content Marketing Association, London, pp. 26-32.
Defining Branded Content: Three Key Findings. / Asmussen, Bjoern; Wider, Serena; Williams, Ross et al.
Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. ed. / Andrew Canter. London: Branded Content Marketing Association, 2018. p. 26-32.
Research output : Chapter in Book/Report/Conference proceeding › Book chapter › Communication
T2 - Three Key Findings
AU - Asmussen, Bjoern
AU - Wider, Serena
AU - Williams, Ross
AU - Canter, Andrew
M3 - Book chapter
BT - Fifteen Years: A Branded Content Story
A2 - Canter, Andrew
PB - Branded Content Marketing Association
Asmussen B, Wider S, Williams R, Canter A. Defining Branded Content: Three Key Findings . In Canter A, editor, Fifteen Years: A Branded Content Story: A Collection of Thought Provoking: Essays from Leading Branded Content Experts. London: Branded Content Marketing Association. 2018. p. 26-32
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